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Everyone we know, every firm they work at, and the lists we build from them.
This week
Mon 20 — Sun 26 July
Everything due, then today in detail. Each item links to the tool it belongs to.
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Today
Loading today…
Email the agenda
It goes from your own Seeker mailbox, and only on your word
✕
People
Annual leave
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Book leave
Weekends and bank holidays are skipped for you
✕
Firm dossier
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Our relationship
Recent activity
Conversation
What they buy
Can we sell this fund to them?
What would stop us
Documents on file
Next
Mandate fit
In the news
Change history
Read the portfolio out of a document
An annual report, a letter to investors, an RFP response.
What kind of firm is this?
Finding allocators
0:00
Opening the research…
0searches run
0results read
0verified
0ruled out
Contact dossier
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Relationship strength
Our relationship
Previous communications
Reading the record…
About their firm
Portfolio makeup
How they decide
At this firm
Everything else on file
Mandate fit
Execution
Task Tracker
Your own day first, then everything the team is carrying. Tick a task off when it's done; open one to edit it.
Tick to finish.
By project
By person
Tool
Cap Raise
Seeker's own raise. Shared documents anyone here can add to, and a target-investor list linked to your contacts — click any investor to open their record.
Cap raise
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Documents
Anyone at Seeker can add — deck, memo, one-pager, target list
Mandates · Prospect mandates
Overview
Managers Seeker is evaluating for a potential mandate — analyse, track competitors, and jump to their due diligence.
Reading the managers…
Market Intelligence
Markets
The read on the left, the numbers on the right.
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Our four and their named peers the Fund Monitor
Insight · management
Progress Reports
Is the raise working. The money, the meetings, the replies and the outreach — then the funnel
that produces them and the people doing the work.
to
Deal pipeline & forecast
Subpage · weighted value and win rate, from the deals board
MandateOwnerView
Team effectiveness
Every project with tasks, ordered by what is overdue
Coverage by segment
Answer
—
Ask a question to see an answer here.
Saved answers
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Getting started
How to use the Platform
Everything you need for your first week, in the order you will actually need it.
Fifteen minutes to read; keep it open beside you the first few times.
Watch first — short videos
Ten minutes, and you'll know your way around. Everything below is here as reference for
afterwards — you don't need to read it before you start. Click a video to play it larger.
1. Welcome to the Platform
The big picture — why it exists, and how the four areas fit together. 3 min.
2. Your daily workflow: the Comms Hub
Search a contact, write an email, log a call, and where the notepad and Playbook sit. 3 min.
3. Working a mandate: the Pipeline
Move a deal through its stages, and how the Approved Target List's ticks sync with it. 3 min.
4. Task Tracker
What's due, marking it done, and why it's the same list as seeker-tracker.com. 1.5 min.
The one number that matters
Meetings booked, per mandate, per week.
Everything in here exists to move that number. Calls and emails are how you get there,
not the point — the CRM counts them so you can see whether the week is on track, and
the weekly shape we work to is
30 calls · 100 emails · 50 LinkedIn · 5 meetings each.
Before anything else — five minutes
Sign in with your Seeker email. One login; the Task Tracker no longer asks for a second.
Open your Profile (your initials, top right → Profile) and fill in your
job title and phone. These two are the only things the email signature
can't work out for itself. Your signature appears underneath as you type — it is
added to every email you send, so you never paste one again.
Check your name reads properly. Emails now go out showing your full name, not a
mailbox stub. If the preview looks wrong, tell Ava before you send anything.
The daily loop
This is the whole job, four steps. Everything else in the menu supports it.
Find who to talk to.Relationships → Contacts or Firms
Narrow with the filters until you have a group worth a morning — country, allocator
type, mandate fit, when they were last contacted. If you don't know where to start, use
Tools → Target Research, which ranks the book against a
chosen mandate — free, and nothing is written until you add someone.
Save that group as a list."Save as list", top of the table
Name it for what it is ("Swiss multi-FOs, not contacted in 90 days"). A list is a working
queue, not a report — it is there to be worked through and finished.
Work it in the Comms Hub.The "Comms Hub" button, top left of every page
Find your list, and it steps you through it one person at a time — Person 3 of 41,
Previous and Next. Each person arrives with everything on one screen: their history, the
call button, the email box, the Playbook, their local time and your notepad. You do not
go looking for anything.
Log what happened, while it is in your head. Calls and emails sent from the CRM log
themselves. A conversation that happened anywhere else — a call on your mobile, a chat
at a conference — only exists if you write it down. An unlogged meeting is one nobody
else can build on.
Writing the email
This is the part people get wrong, and we have the evidence for it. Across
1,826 sent emails: an email written once for one person got a
14.2% reply rate. A reused template got 2.8%. Five times the reply rate
for a few minutes' work, and the difference is not close enough to be luck.
Use the Playbook as a scaffold, never as copy. It gives you the shape of a good
approach. The words have to be yours and about them.
"Draft with Claude" is a first draft, not a send. Read every line. It knows the
mandate; it does not know what you talked about in June.
Never write "quick 15 min?" — it is the worst-performing opener we have.
Half of all replies come within 0.7 days. If you are going to follow up, follow up.
Where everything lives
MandatesA dashboard per fund — the terms, the target list, who has been
approached and what came back. Start here when you are asking "who should I call about Ambrus?"
PipelineEvery live opportunity by stage. Move a deal on when something real
happens, not to tidy the board.
Task TrackerYour actions and everyone else's, by project or by person.
Weekly MeetingMonday's team call, and the Friday session that shapes it.
The pipeline dates are read from the CRM rather than typed, anything that was on last
Monday and is not on this draft is listed so dropping it is a decision, and an action
agreed on the call becomes a real task.
Annual LeaveWho is off, and what everyone has left. Booking a range skips
weekends and bank holidays for you. It also fills the "Annual leave" heading on Monday's
agenda, so nobody has to remember who is away.
Outreach ScorecardYour week against the weekly shape. It is a mirror, not a stick.
Market IntelligenceWhat is moving in the market, and what competitors are doing.
Cap RaiseThe raise itself — deck, target list, progress.
MarketingEverything we publish, in five steps: ideas, the month-by-month plan, writing it, sending it, and what it did. The blog formatter is inside Make.
My DocsYour own documents, written and stored in the Platform.
Four things that will save you
Search from anywhere with Ctrl K (⌘K on a Mac). People, firms, pages.
It is faster than the menu every single time.
The arrows beside the search box are Back and Forward through the Platform itself —
not the browser. Use them to bounce between a firm and the people at it.
A filter that returns nothing usually means the wrong filter, not an empty world.
If a search of 14,000 people returns zero, loosen it before you believe it.
Never bulk-archive anything. Being able to see a record matters more than a tidy
screen, and archiving hides people from everyone, not just you.
When something looks wrong
Say so, with the detail. "The Firms filter is broken" cannot be chased; "filtering Firms by
Switzerland + Multi-FO gave me 0, and I know there are Swiss multi-FOs" gets fixed the same
day — that exact report is how a real bug was found in August. A number that looks wrong
usually is wrong, and it is worth thirty seconds of your time to report it.
Account
Profile
Your details, signature and defaults — off the content nav, under the avatar.
Name—
Email—
Role—
Personalised brief● On — Home is yours; common pages standardised
Job title
Phone
LinkedIn
Your email signature
Added automatically to every email you send from the CRM — you don't paste it, and you can't
delete half of it by accident. Fill in your title and phone above and it updates here.
Use the same signature in Gmail
The Platform signs emails you send from here. For the ones you write in Gmail, press the
button and the Platform puts this signature into your Gmail for you. You see both first,
and nothing changes until you say so.
In your Gmail now
What it becomes
Or copy it and paste it into Gmail yourself
Press Copy my signature above.
In Gmail: Settings ⚙ → See all settings → General → Signature.
Create new if you have none, then click into the big box and paste (⌘V).
Underneath, set signature defaults to it for new emails and replies.
Scroll to the bottom and press Save Changes — Gmail discards it otherwise.
Paste it plain, don't retype it. If the logo doesn't appear, Gmail is blocking images —
press Display images below on any email and paste again.
Account
Team & Admin
Roster and per-person auth. Deactivated members are preserved (owner links intact), never deleted.
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Account
Access log
Who accessed what, when and from where — with the route each person took and the exact before → after of every change. Restricted to Ava; Workers are auth-gated and origin-scoped.
Each card is one person's session (a calendar day). First page is where they landed; the trail shows where they went next.
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Account
Data & imports
Occasional bulk clean-up — imports, dedupe, enrichment and the verification workflow. Kept out of the daily path.
Import
Excel or CSV → Contacts and Firms. You map the columns, see what will happen, then apply. Every import is undoable.
Open importer
Dedupe
FK-safe merge proposals for review — never merges without approval.
Find duplicates
Enrich & verify
Web + LinkedIn verification, cursor by verified_at. Lusha at contact level.
Call recording● On · settled (Thornbridge signed off)
Email + calendar● Google Workspace · migrating mailboxes
Region & formatDublin · DD/MM · metric · USD fund sizes
DisplayLight · Prata / Lora / Inter · mono-rose
Retire the old type column
Checking…
The Platform still keeps a legacy category column alongside the real type. This writes the type each contact already shows as onto the record, so the old column stops being load-bearing and can be deleted. Nothing on screen changes — that is the point.
Saved copy of the book
Checking…
This computer keeps a copy of the contacts, firms and activity, so opening the Platform only fetches what changed. It is wiped when you sign out. Use this if anything looks out of date.
Saved views
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Your view
Basic hides the scores, the counts, the filters and the extra panels on Home, contact cards, mandate pages, My day, the Comms Hub, Progress Reports and the Weekly Meeting. Forms open as one page. Nothing is removed from the record: a record filled in Basic is the same record. Your choice is kept on your account and follows you to every device. An admin sets each person's starting view under Team and access.
Layout & lookPoint at anything on the page and change its spacing, type, colour or layout yourself. Saved in this browser only — the team sees the CRM unchanged. Alt+Shift+N from anywhere.
Progress Reports
Outreach Scorecard
The same people and channels as the team table on Progress Reports, plus the three things that only live here: manual top-ups for LinkedIn, the per-mandate filter and the twelve-week roll.
Period
Comms Hub
Call history
Every call auto-logged from the in-Platform dialer, with disposition and duration. Feeds the scorecard and each contact's timeline.
🔴 Recording stays off until the Thornbridge sign-off. Dispositions and duration log regardless.
Time · Calendar
Meetings
Meetings link back to the firm dossier; branded minutes auto-attach, and party-lane tasks split our actions from their commitments.
Any recent activity made?
Logged under your account — feeds the Outreach Scorecard
✕
Minutes & action items
AI-generated from the transcript — review before relying on it
✕
Transcript
Machine transcription — verify before quoting it
✕
How did you reach them?
Logs this outreach to your scorecard
Weekly outreach — manual entry
—
✕
LinkedIn has no CRM source — enter it here. Calls/emails/meetings are auto-counted from logged activity; only add a manual figure for work done outside the Platform (it's added on top).
Tools
Marketing
Everything Seeker publishes, in the order the work happens: what we could write about, what is planned for each month, what is being written, what is going out, and what it did.
Workspace
Seeker Files
The team’s documents in one place: every deck, fact sheet and template, and your own files. Make new Word, Excel and PowerPoint files here too.
Opening Seeker Files…
My Docs
Write documents and build spreadsheets inside the Platform. Mine is yours alone; Team is shared with everyone at Seeker — the curated Lists live there too.
Documents
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No document open
Pick one from the index on the leftabove, or start a new one.
Outreach
Communications Hub
The day on the left, the work on the right. Pick what you want to do, then who with.
Who do you want to email?
Or find someone yourself
Pick what you want to do, or search a name
Their whole record opens here — the dossier, everything ever said to
them, and the notepad and the playbook underneath.
Previous communications
Write an email
Write an email
Live notepad
—Files itself when you move on
Follow-ups
Communications playbook
People
Contacts
Role-aware profiles across the register — allocators, managers, service providers and introducers. Click a name for the dossier.
Filter
Tool
What's Working
The feedback loop. Everything on this page is computed from the email actually on file — it moves as the book does. The July 2026 study that set our writing rules is kept at the bottom, as the benchmark to beat.
Reading the email record…
The July 2026 study — the benchmark, not a live counter
A one-off analysis of 1,826 emails on 17 July 2026. These four numbers are frozen at that date
and are what the writing rules below were derived from. Compare them only with the first approach
figure at the top of the page — the study measured cold approaches, so putting it beside a rate that
includes replies inside live conversations would show an improvement nobody made.
Written-once reply rate
14.2%
vs 2.8% any-reuse · z=3.20
"Quick 15 min?" close
7.9%
worst · vs 22.7% best
Open rate
~78%
either way · body is the lever
Median time to reply
0.7d
when it lands
Rules this evidence writes
Write every body once — no reused paragraphs
5× the reply rate
Never close with "worth a quick 15 minutes?"
Removed from every scaffold
Log the outcome after every send
Adoption is the gap — only a handful logged so far
What the logged outcomes say
The live counterpart to the study above — read from the outcomes actually logged, so it grows as the team logs them.
Tools
Import
Four ways people get into the book. Drop a file here and it works out what it is; screenshots and a batch from a colleague have their own page, because each person is checked before anything is saved.
1 The file
2 The columns
3 What will happen
4 Done
↑
Drop a file here, or click to choose oneExcel · CSV · OpenDocument · an Outlook .olm mailbox · a LinkedIn export .zip
Screenshots instead?
Your LinkedIn connections?
LinkedIn ▸ Settings ▸ Data privacy ▸ Get a copy of your data ▸ Connections. It carries the name, the job title, the firm and the LinkedIn address — no email address, no phone.
Recent imports
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You see exactly what will change before anything is written, and every spreadsheet import can be undone.
An Outlook mailbox is logged as activity: anything already logged is skipped, so running the same file twice adds nothing.
1 The file
2 Reading it
3 What will happen
4 Done
Tool
Verify contacts
Check one person against Lusha and a sourced web search, then decide field by field what goes into the record. Nothing is ever written until you tick it and press apply.
⌕
Pick somebody to check
Three ways in: search for one person, pick a saved list to work through it in order, or press Next unchecked to sweep the whole book oldest-first. Verifying needs a name and a firm — the question being asked is “does this person still work there”.
Each check asks three sources — our own record, Lusha, and a web search that must cite the pages it found — across six fields: firm, title, work email, phone, LinkedIn and location. It also asks the question that matters most: is this the same individual, or someone who shares the name.
Tool
Classify contacts
Everyone with no contact type, grouped by firm. Set a firm’s type once and it answers for everyone there. Nothing is written until you press apply.
⌕
Reading the book…
Tools
Target Research
Two ways to find a target, kept apart: what we already hold, and what is out there.
For
1Our own bookThe people and firms we already hold, scored against this mandate. The old Matchmaker.
Free · instant · no AI call
Find
2Out on the webFirms we do not hold. Each one is checked to be still operating and its current people pulled. The old Find Allocators.
≈ $0.05 a firm · ~4 min each
Describe
Results are candidates, not records — nothing is written until you add a row. Every new firm arrives with the page it was found on. A firm we already hold is matched, never duplicated, and the eligibility gate runs before any fit score is shown.
The register
Firms
Every firm as a dossier — click a row for the working record, or open its command centre.
Filter
Sales
LP Pipeline
Probability-weighted, across every live mandate.
Weighted forecast · this quarter
—
Gross—
Open deals—
Filter
Loading the pipeline… Fetching the deals. This page will fill in on its own.
Deals table not set up yet.
Run migration/021_pipeline_rebuild.sql in Supabase → SQL editor, then reload.
Data
Verify firms
Check one firm against Lusha and a web search that has to cite its pages, sort out which records are branches of one group, or run a bulk pass. Nothing is written without you.
⌕
Data Cleansing
Fill the gaps and check what we hold — one record at a time, or the whole list as a spreadsheet. Claude does the research; nothing changes until someone says yes.
Quick checks
Product
Mandates
Every live mandate — the fact sheet we hold, its approved target list, and where it stands in the pipeline. The future ManCo "fund master" would extend from here.
Product · pipeline
Prospect Mandates
Every manager we might sign, closest to signing first, with what is in the way and the work behind each one. This is the GP pipeline.
Diligence
Manager DD
Due-diligence scorecards behind each manager — track record, drawdown against volatility, correlation, return and AUM, against the five guardrails. Track record is reported honestly, never a synthesised NAV.
Ranked allocator × mandate pairings across the whole book, with the reasoning behind each score — so time goes to the highest-probability pairings.
Matching for
Filter
Score is mandate FIT behind the eligibility gate — relationship warmth is a separate axis and deliberately not in it. Open a row for the full signal-by-signal breakdown.
Relationships
Lists
The four approved target lists first. Everything else is underneath, grouped by what it is for.
Filter
How it is meant to work: research builds a suggested list → it goes to the manager → what comes back approved joins that mandate’s one approved target list. The amber edge marks a list suggested here, and the tag on it says whether it has gone to the manager yet — amber while the next step is ours; the rose edge is approved and live.
Record
Activities
Every logged communication across the book — calls, emails, meetings, notes and tasks. This is the source the scorecard counts from.
Filter
Insight
Weekly Digest
What actually happened this week, by mandate — written to be read in two minutes and sent to the team.
Record
Notes
Every note written against a contact or mandate, newest first, beside the live activity feed.
Filter
All notes
Activity feed
Add contact
New record
Unclassified
New task
Fill this in — the task then appears in the right owner group (and on seeker-tracker.com)
Projects
Add, rename, or archive the projects used across the tracker & CRM. Phases (comma-separated, in order) power the Team Effectiveness pipeline.
Re-file tasks
Edit firm
Unclassified
Verify
Brief
Merge
Fold a duplicate into the record you have open — all history moves across, the duplicate is deleted.
Merge duplicate firms
Firms where one name is the opening of another — the shape a real duplicate takes. Ticked ones are folded into the one marked “keeping”; nothing is ticked unless the names come to the same thing.
Meeting
Minutes from a summary
Paste the recap — it becomes the branded minutes document. Review it before it saves.
New event
A meeting, a call, a trip, a lunch — anything that takes up the day. It appears on the calendar for the whole team.
Adds them to the real calendar event, but doesn't email them anything unless you also tick "Create a Google Meet link" below.
Link at least one contact or firm — or set Type to Internal if nobody outside Seeker is involved.
Add contact
Enough to link them here — the rest of their profile can wait.
Activity
Activity
AI-Drafted Outreach
Personalised for this contact
Add Note
Syncs to whole team instantly
Confirm
⚠ Confirm Delete
This cannot be undone.
Log activity
Captures email/call/meeting/task/note against a contact
The activity
What came of it
Who logged it, and what it was about
⌘+⏎ to save · Esc to close
Edit deal
Meeting
Meeting brief / minutes
Win-prob: —
Duplicate Contacts
For each pair, choose which record to keep. Click a card to select it, then apply.
✨ Ask the Platform
Answers from our Platform only. Ask about the whole book, or narrow it to one contact.
New Manager Assessment
Graded live against the New-Manager Guardrails · saves to Supabase