Seeker Capital Seeker Capital
Contacts · Intelligence · Marketing · Cap Raise
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Seeker Capital — internal use only
The Seeker Platform
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Your view
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Dashboard
Start here
Reading your tasks, meetings and pipeline…
Getting your day ready…

Notes & ideas

Task Tracker
✦ ASK SEEKER

Ask anything about a firm, mandate, or note.

Reading Messages…

Documents

All docs →
Reading My Docs…
Relationships

Relationships

Everyone we know, every firm they work at, and the lists we build from them.

This week

Mon 20 — Sun 26 July

Everything due, then today in detail. Each item links to the tool it belongs to.

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Today
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People

Annual leave

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Firm dossier

 

Our relationship
Recent activity
What they buy
Documents on file
Next
Mandate fit
In the news
Change history
Contact dossier

 

Our relationship
Previous communications
Reading the record…
About their firm
Portfolio makeup
How they decide
At this firm
Everything else on file
Mandate fit
Execution

Task Tracker

Your own day first, then everything the team is carrying. Tick a task off when it's done; open one to edit it.

Tool

Cap Raise

Seeker's own raise. Shared documents anyone here can add to, and a target-investor list linked to your contacts — click any investor to open their record.

Cap raise

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Documents

Anyone at Seeker can add — deck, memo, one-pager, target list
Mandates · Prospect mandates

Overview

Managers Seeker is evaluating for a potential mandate — analyse, track competitors, and jump to their due diligence.

Reading the managers…
Market Intelligence

Markets

The read on the left, the numbers on the right.

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Insight · management

Progress Reports

Is the raise working. The money, the meetings, the replies and the outreach — then the funnel that produces them and the people doing the work.

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Answer

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Saved answers
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Getting started

How to use the Platform

Everything you need for your first week, in the order you will actually need it. Fifteen minutes to read; keep it open beside you the first few times.

Watch first — short videos

Ten minutes, and you'll know your way around. Everything below is here as reference for afterwards — you don't need to read it before you start. Click a video to play it larger.

1. Welcome to the Platform
The big picture — why it exists, and how the four areas fit together. 3 min.
2. Your daily workflow: the Comms Hub
Search a contact, write an email, log a call, and where the notepad and Playbook sit. 3 min.
3. Working a mandate: the Pipeline
Move a deal through its stages, and how the Approved Target List's ticks sync with it. 3 min.
4. Task Tracker
What's due, marking it done, and why it's the same list as seeker-tracker.com. 1.5 min.
The one number that matters

Meetings booked, per mandate, per week. Everything in here exists to move that number. Calls and emails are how you get there, not the point — the CRM counts them so you can see whether the week is on track, and the weekly shape we work to is 30 calls · 100 emails · 50 LinkedIn · 5 meetings each.

Before anything else — five minutes
  1. Sign in with your Seeker email. One login; the Task Tracker no longer asks for a second.
  2. Open your Profile (your initials, top right → Profile) and fill in your job title and phone. These two are the only things the email signature can't work out for itself. Your signature appears underneath as you type — it is added to every email you send, so you never paste one again.
  3. Check your name reads properly. Emails now go out showing your full name, not a mailbox stub. If the preview looks wrong, tell Ava before you send anything.
The daily loop
This is the whole job, four steps. Everything else in the menu supports it.
  1. Find who to talk to. Relationships → Contacts or Firms Narrow with the filters until you have a group worth a morning — country, allocator type, mandate fit, when they were last contacted. If you don't know where to start, use Tools → Target Research, which ranks the book against a chosen mandate — free, and nothing is written until you add someone.
  2. Save that group as a list. "Save as list", top of the table Name it for what it is ("Swiss multi-FOs, not contacted in 90 days"). A list is a working queue, not a report — it is there to be worked through and finished.
  3. Work it in the Comms Hub. The "Comms Hub" button, top left of every page Find your list, and it steps you through it one person at a time — Person 3 of 41, Previous and Next. Each person arrives with everything on one screen: their history, the call button, the email box, the Playbook, their local time and your notepad. You do not go looking for anything.
  4. Log what happened, while it is in your head. Calls and emails sent from the CRM log themselves. A conversation that happened anywhere else — a call on your mobile, a chat at a conference — only exists if you write it down. An unlogged meeting is one nobody else can build on.
Writing the email

This is the part people get wrong, and we have the evidence for it. Across 1,826 sent emails: an email written once for one person got a 14.2% reply rate. A reused template got 2.8%. Five times the reply rate for a few minutes' work, and the difference is not close enough to be luck.

  • Use the Playbook as a scaffold, never as copy. It gives you the shape of a good approach. The words have to be yours and about them.
  • "Draft with Claude" is a first draft, not a send. Read every line. It knows the mandate; it does not know what you talked about in June.
  • Never write "quick 15 min?" — it is the worst-performing opener we have.
  • Half of all replies come within 0.7 days. If you are going to follow up, follow up.
Where everything lives
MandatesA dashboard per fund — the terms, the target list, who has been approached and what came back. Start here when you are asking "who should I call about Ambrus?"
PipelineEvery live opportunity by stage. Move a deal on when something real happens, not to tidy the board.
Task TrackerYour actions and everyone else's, by project or by person.
Weekly MeetingMonday's team call, and the Friday session that shapes it. The pipeline dates are read from the CRM rather than typed, anything that was on last Monday and is not on this draft is listed so dropping it is a decision, and an action agreed on the call becomes a real task.
Annual LeaveWho is off, and what everyone has left. Booking a range skips weekends and bank holidays for you. It also fills the "Annual leave" heading on Monday's agenda, so nobody has to remember who is away.
Outreach ScorecardYour week against the weekly shape. It is a mirror, not a stick.
Market IntelligenceWhat is moving in the market, and what competitors are doing.
Cap RaiseThe raise itself — deck, target list, progress.
MarketingEverything we publish, in five steps: ideas, the month-by-month plan, writing it, sending it, and what it did. The blog formatter is inside Make.
My DocsYour own documents, written and stored in the Platform.
Four things that will save you
  • Search from anywhere with Ctrl K (⌘K on a Mac). People, firms, pages. It is faster than the menu every single time.
  • The arrows beside the search box are Back and Forward through the Platform itself — not the browser. Use them to bounce between a firm and the people at it.
  • A filter that returns nothing usually means the wrong filter, not an empty world. If a search of 14,000 people returns zero, loosen it before you believe it.
  • Never bulk-archive anything. Being able to see a record matters more than a tidy screen, and archiving hides people from everyone, not just you.
When something looks wrong

Say so, with the detail. "The Firms filter is broken" cannot be chased; "filtering Firms by Switzerland + Multi-FO gave me 0, and I know there are Swiss multi-FOs" gets fixed the same day — that exact report is how a real bug was found in August. A number that looks wrong usually is wrong, and it is worth thirty seconds of your time to report it.

Account

Profile

Your details, signature and defaults — off the content nav, under the avatar.

Name—
Email—
Role—
Personalised brief● On — Home is yours; common pages standardised
Job title
Phone
LinkedIn
Your email signature
Added automatically to every email you send from the CRM — you don't paste it, and you can't delete half of it by accident. Fill in your title and phone above and it updates here.
Use the same signature in Gmail
The Platform signs emails you send from here. For the ones you write in Gmail, press the button and the Platform puts this signature into your Gmail for you. You see both first, and nothing changes until you say so.
Or copy it and paste it into Gmail yourself
  1. Press Copy my signature above.
  2. In Gmail: Settings ⚙ → See all settings → General → Signature.
  3. Create new if you have none, then click into the big box and paste (⌘V).
  4. Underneath, set signature defaults to it for new emails and replies.
  5. Scroll to the bottom and press Save Changes — Gmail discards it otherwise.
Paste it plain, don't retype it. If the logo doesn't appear, Gmail is blocking images — press Display images below on any email and paste again.
Account

Team & Admin

Roster and per-person auth. Deactivated members are preserved (owner links intact), never deleted.

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Account

Access log

Who accessed what, when and from where — with the route each person took and the exact before → after of every change. Restricted to Ava; Workers are auth-gated and origin-scoped.

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Account

Data & imports

Occasional bulk clean-up — imports, dedupe, enrichment and the verification workflow. Kept out of the daily path.

Import

Excel or CSV → Contacts and Firms. You map the columns, see what will happen, then apply. Every import is undoable.

Open importer

Dedupe

FK-safe merge proposals for review — never merges without approval.

Find duplicates

Enrich & verify

Web + LinkedIn verification, cursor by verified_at. Lusha at contact level.

Resume verify
Account

Settings

Workspace, integrations and display.

Team and access
Checking…
Twilio dialer● Connected · US1 edge · Ireland enabled
Call recording● On · settled (Thornbridge signed off)
Email + calendar● Google Workspace · migrating mailboxes
Region & formatDublin · DD/MM · metric · USD fund sizes
DisplayLight · Prata / Lora / Inter · mono-rose
Retire the old type column
Checking…
The Platform still keeps a legacy category column alongside the real type. This writes the type each contact already shows as onto the record, so the old column stops being load-bearing and can be deleted. Nothing on screen changes — that is the point.
Saved copy of the book
Checking…
This computer keeps a copy of the contacts, firms and activity, so opening the Platform only fetches what changed. It is wiped when you sign out. Use this if anything looks out of date.
Saved views
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Your view
Basic hides the scores, the counts, the filters and the extra panels on Home, contact cards, mandate pages, My day, the Comms Hub, Progress Reports and the Weekly Meeting. Forms open as one page. Nothing is removed from the record: a record filled in Basic is the same record. Your choice is kept on your account and follows you to every device. An admin sets each person's starting view under Team and access.
Layout & look Point at anything on the page and change its spacing, type, colour or layout yourself. Saved in this browser only — the team sees the CRM unchanged. Alt+Shift+N from anywhere.
Progress Reports

Outreach Scorecard

The same people and channels as the team table on Progress Reports, plus the three things that only live here: manual top-ups for LinkedIn, the per-mandate filter and the twelve-week roll.

Period
Comms Hub

Call history

Every call auto-logged from the in-Platform dialer, with disposition and duration. Feeds the scorecard and each contact's timeline.

🔴 Recording stays off until the Thornbridge sign-off. Dispositions and duration log regardless.
Time · Calendar

Meetings

Meetings link back to the firm dossier; branded minutes auto-attach, and party-lane tasks split our actions from their commitments.

Tools

Marketing

Everything Seeker publishes, in the order the work happens: what we could write about, what is planned for each month, what is being written, what is going out, and what it did.

Workspace

Seeker Files

The team’s documents in one place: every deck, fact sheet and template, and your own files. Make new Word, Excel and PowerPoint files here too.

Opening Seeker Files…

Outreach

Communications Hub

The day on the left, the work on the right. Pick what you want to do, then who with.

Who do you want to email?
Or find someone yourself
Pick what you want to do, or search a name Their whole record opens here — the dossier, everything ever said to them, and the notepad and the playbook underneath.
People

Contacts

Role-aware profiles across the register — allocators, managers, service providers and introducers. Click a name for the dossier.

Filter
Tool

What's Working

The feedback loop. Everything on this page is computed from the email actually on file — it moves as the book does. The July 2026 study that set our writing rules is kept at the bottom, as the benchmark to beat.

Reading the email record…

The July 2026 study — the benchmark, not a live counter

A one-off analysis of 1,826 emails on 17 July 2026. These four numbers are frozen at that date and are what the writing rules below were derived from. Compare them only with the first approach figure at the top of the page — the study measured cold approaches, so putting it beside a rate that includes replies inside live conversations would show an improvement nobody made.

Written-once reply rate
14.2%
vs 2.8% any-reuse · z=3.20
"Quick 15 min?" close
7.9%
worst · vs 22.7% best
Open rate
~78%
either way · body is the lever
Median time to reply
0.7d
when it lands

Rules this evidence writes

Write every body once — no reused paragraphs
5× the reply rate
Never close with "worth a quick 15 minutes?"
Removed from every scaffold
Log the outcome after every send
Adoption is the gap — only a handful logged so far

What the logged outcomes say

The live counterpart to the study above — read from the outcomes actually logged, so it grows as the team logs them.

Tools

Import

Four ways people get into the book. Drop a file here and it works out what it is; screenshots and a batch from a colleague have their own page, because each person is checked before anything is saved.

1 The file
2 The columns
3 What will happen
4 Done
↑
Drop a file here, or click to choose one Excel · CSV · OpenDocument · an Outlook .olm mailbox · a LinkedIn export .zip

Screenshots instead?

Your LinkedIn connections? LinkedIn ▸ Settings ▸ Data privacy ▸ Get a copy of your data ▸ Connections. It carries the name, the job title, the firm and the LinkedIn address — no email address, no phone.

Recent imports

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You see exactly what will change before anything is written, and every spreadsheet import can be undone. An Outlook mailbox is logged as activity: anything already logged is skipped, so running the same file twice adds nothing.

Tool

Verify contacts

Check one person against Lusha and a sourced web search, then decide field by field what goes into the record. Nothing is ever written until you tick it and press apply.

Pick somebody to check

Three ways in: search for one person, pick a saved list to work through it in order, or press Next unchecked to sweep the whole book oldest-first. Verifying needs a name and a firm — the question being asked is “does this person still work there”.

Each check asks three sources — our own record, Lusha, and a web search that must cite the pages it found — across six fields: firm, title, work email, phone, LinkedIn and location. It also asks the question that matters most: is this the same individual, or someone who shares the name.

Tool

Classify contacts

Everyone with no contact type, grouped by firm. Set a firm’s type once and it answers for everyone there. Nothing is written until you press apply.

Reading the book…
Tools

Target Research

Two ways to find a target, kept apart: what we already hold, and what is out there.

For
1Our own bookThe people and firms we already hold, scored against this mandate. The old Matchmaker.
Free · instant · no AI call
Find
2Out on the webFirms we do not hold. Each one is checked to be still operating and its current people pulled. The old Find Allocators.
≈ $0.05 a firm · ~4 min each
Describe
Results are candidates, not records — nothing is written until you add a row. Every new firm arrives with the page it was found on. A firm we already hold is matched, never duplicated, and the eligibility gate runs before any fit score is shown.
The register

Firms

Every firm as a dossier — click a row for the working record, or open its command centre.

Filter
Sales

LP Pipeline

Probability-weighted, across every live mandate.

Filter
Data

Verify firms

Check one firm against Lusha and a web search that has to cite its pages, sort out which records are branches of one group, or run a bulk pass. Nothing is written without you.

Data Cleansing

Fill the gaps and check what we hold — one record at a time, or the whole list as a spreadsheet. Claude does the research; nothing changes until someone says yes.

Quick checks
Product

Mandates

Every live mandate — the fact sheet we hold, its approved target list, and where it stands in the pipeline. The future ManCo "fund master" would extend from here.

Product · pipeline

Prospect Mandates

Every manager we might sign, closest to signing first, with what is in the way and the work behind each one. This is the GP pipeline.

Diligence

Manager DD

Due-diligence scorecards behind each manager — track record, drawdown against volatility, correlation, return and AUM, against the five guardrails. Track record is reported honestly, never a synthesised NAV.

New-manager guardrails
1 · Track record ≥3yr (5yr preferred) · 2 · Drawdown ÷ Volatility ≤2× (≤1× preferred) · 3 · Correlation dynamic, not flat · 4 · Return high-single to low-double digits (floor ≈ cash+3% ≈ 7%, 9% practical minimum) · 5 · AUM ≥$50M.
Tool

Matchmaker

Ranked allocator × mandate pairings across the whole book, with the reasoning behind each score — so time goes to the highest-probability pairings.

Matching for
Filter
Score is mandate FIT behind the eligibility gate — relationship warmth is a separate axis and deliberately not in it. Open a row for the full signal-by-signal breakdown.
Relationships

Lists

The four approved target lists first. Everything else is underneath, grouped by what it is for.

Filter
How it is meant to work: research builds a suggested list → it goes to the manager → what comes back approved joins that mandate’s one approved target list. The amber edge marks a list suggested here, and the tag on it says whether it has gone to the manager yet — amber while the next step is ours; the rose edge is approved and live.
Record

Activities

Every logged communication across the book — calls, emails, meetings, notes and tasks. This is the source the scorecard counts from.

Filter
Insight

Weekly Digest

What actually happened this week, by mandate — written to be read in two minutes and sent to the team.

Record

Notes

Every note written against a contact or mandate, newest first, beside the live activity feed.

Filter
All notes
Activity feed